Researchers engaged with the digital component have been exploring alternative forms of source criticism, storytelling, and publications for years now, yet the greatest attention still goes to the outputs, while little criticism, if any, is devoted to the process of doing digital work. By building and analyzing a digital public history platform (Memorecord – Memory Harvest), I wanted to make a contribution in this direction. To do so, in my PhD research I took a full hands-on approach to engage with the methodological and epistemological challenges of creating digital scholarship. In my presentation, I will focus on a concrete case study to emphasize the need for a reflexive turn in digital public history projects. The empirical study at stake consisted of investigating memories of Italian and Portuguese immigrants in Luxembourg by establishing a crowdsourcing platform shaped through participatory design principles. The process of building the Memorecord platform, using social media and analyzing the born-digital material exposed the need for a speculative, self-reflexive layer in the making of such a digital public history project.